The crisis triggered by the spread of Covid-19 has not only affected the health of Italians, but unfortunately, also the economy. Fortunately, the digital world has given us a hand in softening this blow, although unfortunately not everyone has been able to take advantage of it. One of the lucky sectors (but also far-sighted in identifying a new business opportunity) is the food sector, within which Parmigiano Reggiano has stood out for its surprising results!
In fact, during the Quarantine period, dairies that had structured themselves to sell online through Ecommerce sites recorded a record-breaking sales peak! With a strong increase in turnover coming not only from the national territory, but from all over Europe, both from their own Ecommerce Sites and through portals such as Amazon.
In our case (Caseificio Bio Reggiani), we recorded an increase in monthly orders of around 400%, and this trend shows no sign of abating. We have also made use (as we have for almost three years now) of both our personal Ecommerce and the Amazon portal, reaching customers throughout Italy and the whole of Europe.
These are clear signs that the present is pointing us towards the future. As many have already said, the return to normality will be long and perhaps never quite the same as before. It is therefore a good idea to start gearing up for safety (in both health and economic terms), without missing out on the opportunities that technology is offering us.
Parmigiano Reggiano can continue to keep its Genuineness and Authenticity intact by fully opening up to digital sales channels, with excellent profit prospects!
Stay safe at home! We’ll bring you the Parmesan cheese.