The Caseificio Bio Reggiani, like many other dairies and food shops, decided almost three years ago to embark on the path of online sales of Parmigiano Reggiano. The reasons behind this choice are certainly economic, but not only.
The Reasons for the Choice
Since the opening of the cheese factory 6 years ago, we have started to experience a growing influx of tourists and visitors interested in our products, not just the product itself, but the story behind it, our journey as a company/family, or even the organic production techniques we use. In short, what attracts people is the whole cultural aspect that revolves around Parmigiano Reggiano.
In addition to this, we realised that many of those who came to us (the more distant ones) had no way of buying Parmigiano again, especially visitors from abroad, precisely because we were not yet equipped for online sales. Thus, in order to fill these needs for culture and flavour, we decided to definitely activate web channels that could support us.
We thus developed an online shop and began to systematically use social media, newsletters and a blog. These choices led to even greater growth in both online sales and visitors interested in learning about the history of our Parmigiano Reggiano.
Today, no one goes away with a bad feeling anymore, because they know that once they have finished, they will be able to buy the Parmigiano directly from our site in just a few clicks 😉
Want to order online? We bring the Parmesan to you.